A transparent conversation from Arcinaé Noir
In the world of luxury hair, we believe honesty and education should always come before marketing. At Arcinaé Noir, we are committed to not only offering premium raw Indonesian hair but also guiding our customers through proper care — because what good is luxury without longevity?
That’s why it deeply concerns us when hair brands who claim to sell “raw” bundles recommend drugstore products like Tresemmé. While this may seem like a minor detail, it’s actually a telling sign of the product’s authenticity — or lack thereof. Let us explain why.
Understanding What “Raw Hair” Really Means
When we say “raw,” we mean hair that has never been chemically processed, steamed, dyed, or silicone-coated. It is hair that behaves like your own — responsive to its environment, capable of holding moisture and movement, and naturally aligned from root to tip. True raw hair is collected directly from donors, with cuticles intact and preserved. It requires care, hydration, and high-quality products to maintain its natural softness and integrity. This isn’t bundle hair; this is legacy hair — meant to last, meant to live with you.
The Problem With Tresemmé and Similar Drugstore Brands
Tresemmé is a drugstore brand formulated with ingredients that cater to chemically altered or synthetic hair — not virgin, unprocessed strands. Many of their products contain sulfates, silicones, and drying alcohols that are fundamentally incompatible with raw textures. Sulfates like SLS (Sodium Lauryl Sulfate) are harsh detergents that strip the hair of natural oils, leaving it brittle and dry. Silicones such as dimethicone coat the hair with an artificial shine, creating buildup that repels moisture and eventually dulls the strands. Drying alcohols, often found in fast-drying formulas, contribute to dehydration and tangling.
Raw hair is not chemically fortified to withstand these types of ingredients. Once stripped of moisture and coated with synthetics, the hair begins to behave as if it were processed — dry, stiff, and short-lived. That’s not raw. That’s a compromised experience.
When a Brand Recommends Tresemmé, What Are They Really Telling You?
When a brand claims to offer raw hair yet encourages the use of Tresemmé or similar products, it’s time to ask serious questions. It often reveals one of three things: either the hair is not truly raw, the brand does not understand the proper care required for raw textures, or they are more focused on affordability than hair health.
Brands selling processed hair can get away with recommending cheap, high-lather products because the hair is already coated or altered — it doesn’t require the same standard of care. But this compromises the customer’s experience. It misleads them into believing they are purchasing longevity when they’re actually buying a short-term solution disguised as luxury.
A luxury brand that genuinely sources raw hair will never suggest care products that jeopardize its quality. Recommending Tresemmé is not just a poor suggestion — it’s an admission that the product may not be what it claims.
What True Raw Hair Actually Needs
Raw hair is delicate and organic in its nature. It thrives with moisture-rich, sulfate-free, and protein-balanced products. At Arcinaé Noir, we encourage a curated approach to care. Your hair deserves formulas that nourish, protect, and elevate its natural beauty — not strip it.
We personally recommend lines like Nexxus Therappe & Humectress, which provide gentle cleansing and deep hydration without harsh additives. For those who prefer salon-grade formulas, Olaplex No.4 & No.5 help preserve the structural integrity of raw strands. Oribe’s Gold Lust line is another refined choice for women who want to indulge their hair in luxury. And for an accessible, clean-beauty option, SheaMoisture’s Raw Shea Butter line remains one of the most balanced sulfate-free systems available.
These aren’t just products. They’re an extension of the experience — a preservation of the investment you’ve made in your beauty.
A Final Word from Arcinaé Noir
At Arcinaé Noir, we are not in the business of selling bundles. We are in the business of transparency, education, and timeless beauty. When you invest in raw hair, you deserve to be told how to maintain its elegance. You deserve hair that lasts, moves, and holds memory — not just heat.
So when you see a “raw hair” brand recommending Tresemmé, remember: real luxury doesn’t cut corners. It educates. It honors the origin. It respects the wearer.
And most importantly, it shows in the way your hair moves — and how long it lasts.